AICP - BASECAMP CONFERENCE

Challenge

AICP week basecamp is a debut 7-day event which served as a do-all gathering place for AICP Week guests as well as the home for several lively industry-related discussions, hosted by several luminaries in the industry. The challenge is to create a long motion graphics LED panel across the workshop space that brings out the lively and energetic mood where ideas fly.

Opportunity

Being a debut workshop allows me to create a brand new branding package for AICP Basecamp.

Solution

Through series of ideas through mindmap, I came down to the idea of individual professions coming together, connecting and exchanging at this event. 

CONNECTION is the keyword here. 

Using black dot, I separate them into geometric pieces - all different shapes but come together in the black dot.

Using motion to show things separating and coming together again as a different form. I show how small dots connecting together through lines. They separate to show connection, come together to show 3d.